Palesa Phiri

Executice Director, Creative Manager

tel: 082 500 3988

Contact details

Daniel Sibusiso Phiri

Executive Managing Director,

tel: 082 501 1289

Kushesh Promotions Specializes in promoting upcoming musicians and actors. We organize parties and special events.




KUSHESHE CREATIVE PRODUCTION was established and founded by Mr Daniel Phiri and his wife Mrs Palesa Phiri on the 27th of October 2012. Born with the spirit of development Mr Phiri has always exuded the power of youth development in Church, Rhema Ministry Church, where he participates in diverse youth programs. His involvement with this projects ignited him to develop the heart to promote young upcoming music artist and he then identified artists who are struggling to get their talents recognized and to market their music. Eventually, the company signed its stable artists to create a home that allows them to be creative and achieve their dreams. Kushesh Creative Production started the project from R0 Budget and No Sponsorship, but managed to keep the momentum without any financial support.



Mr Daniel Phiri utilized his monthly salary income to develop the company and ultimately the company managed to host its first gig in 2012, with only a few artists from the community, mostly youth stars within the community and later on the company expanded its horizons and ventured into print media and received coverage at a newspaper called ‘ Randburg Sun’, a move which actually moved the hearts of various artist around Africa, pulling in different show organizers to come and experience the vibe and the talent that Kusheshe has. Kusheshe’s aim to establish the company was to move this artists away from getting involved in criminal activities on the streets and to deter them from selling drugs in their communities, thus keeping them busy and taking away any opportunity they have to hang out in the streets because the majority of youth in our community have completed their matric, but they cannot afford to even further their studies, so they are unemployed, therefore, they do not have any income and that frustrates them and eventually they get involved in crimes to make ends meet.



Kusheshe’s vision is to develop these youth into economically viable individuals who can also contribute immensely into the economy and to mentor them to become trailblazers and to be Effective Leaders in the near future. We are passionate about reigniting and resurrecting their hope and dreams.



The company also aims to expand its footprint to other provinces since it is currently operating under no budget, but as soon as it secures adequate funding, it will expand to other provinces and make significant change into the youth of South Africa.

We are determined to see the success of this artist manifest.





Lufuno found a home in Kusheshe within a short term of his career and we created a platform for him to realize the long term vision of his music journey.



Our objective is to be the company of choice, creating sustainable value for our artist, employees, contractors, suppliers, customers, business partners and host communities.”

We aspire to zero harm to people, our host communities and we strive to achieve leading

industry practice. Sound principles, professional business conduct; social entertainment activities and talent development activities are integral to the way we do business.

Wherever we operate, we will develop, implement and maintain management systems for sustainable development that drive continual improvement and ensure we do not compromise our safety values and seek ways to promote and improve the success of our artist and the community



Kusheshe Creative Promotion, Executive Managing Director – Mr Daniel Phiri and Mrs Palesa Phiri who is a Creative Manager, has  been part of the production for various projects  such as the shooting of Local Big Artist, like concerts for Benjamin Dube, Solly Mahlangu, Sifiso Ngwane ,Mafikizolo, Johathan, Loyiso Bala, Kabelo Mabalane, Siphokazi, Maggs, Teddy Bears for DJ Cleo ,Busi, Ltido, and Producing the show for sabc THE AFTER PARTY , BAFFALO ,Jonathan Butler ,Gospel Goes Classical 2014,Spirit of praise, Zaza, The Dube Bothers,Tshepiso,Nayi,Tshepiso,Joay &Viaky,Omega,Sello Malute,Jabu Hlongwane,Lionel Peterson, Janine Price and many more …..



They have also been involved in the production of projects with International Artists: Kirk Franklin, Hill song United, Casting Crown and International Speaker- Clifford Dolar, Mark Gungor, Bishop T.D Jakes, Bishop Noel Jones, Pastor Chris Hill, Charles Niemen, Casey Brian Houston and many more, including local Pastors- Bit Pretorius, Pastor Ray, Pastor David Malapo, Pastor Mosa Sono, Pastor Don Phillips, and many more.

Finally, they have also done various governmental projects for the Minister of Mining, Minister of Energy, Minister of Defense, Minister of Finance, Minister of Agriculture, Minister of Sport, Gauteng MEC and many more, including cross country Ministers (Africa) Malawi , Zambia and Zimbabwe as well as other Countries.






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